The Book Pitch

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With all my major edits done for the moment, it’s a given that one of the events I’ll be going to at the Perth Writer’s Festival next week is the one-day publishing seminar. This is a great opportunity to hear about various aspects of the publishing process as well as alternative pathways to publication, including e-books and self-publishing. It also provides a chance, however slim, of pitching my book to representatives from three WA publishing houses.

This means I need to come up with a plausible elevator pitch – a 30 to 60 second sound bite that will provide enough information to engage the interest of a prospective publisher/editor and allow me to give them my business card, at the very least.

The elevator pitch seems to come down to the WIFM principle: What’s in it for me? If I can’t grab a prospective ‘buyer’ in those first 30 to 60 seconds by answering that question, then I’m effectively out of the game. So I really, really need to showcase whatever my unique selling proposition is as quickly as possible. To do this I need to make every word count, to ensure that every gesture and intonation supports my word choices and that the pace of delivery is pitched just right. It’s a package deal aimed at making the audience care, whether that’s one person or a room full of people. Simple, right?

Well, according to my insomnia, not all that simple. It actually reminds me of the first few months of my postgrad project, when everyone kept asking me what my thesis was about. For a while there my answers were a bit rambling and got bogged down in detail, but they slowly distilled to the two or three sentences that captured the essence of what I was trying to achieve. This is no different. I’ve spent the past few days talking to myself in the car, testing out variations on a theme to see what sounds right, what captures the essence of this story, and it’s slowly starting to come together.

Last night I did a test run on some friends – people who haven’t read the book and only had a vague idea of what it’s about. It was very interesting to get their feedback, to hear what caught their attention and what didn’t, where they felt I should perhaps add some detail and what I might want to consider leaving out. The bottom line is that I got them – and not just because I was feeding them dinner either! Although that is a thought… perhaps I could take some tasty treats along to the Writer’s Festival…

P.S. Yes, I do have business cards (now) – and rather attractive they are too 🙂

Market City Adventures

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6am is far too early to be awake on a Saturday morning… unless there’s a darn good reason. Does going to the markets to bulk shop for fish, meat and veggies qualify as ‘a good reason’? Hell, yes! The cost savings are significant and future-me can put her feet up and recover later, whilst congratulating past-me on epic shopping success and bargains galore.

market city3When I first joined a veggie-buying co-op twenty+ years ago it was an economic necessity. I was surprised at how much fresh food cost in Australia when we arrived, and being part of the co-op made including a wide range of fruit and veg in our diet affordable. Our group was made up of four families and our budget per week was $60, although we often spent less than that. We all took it in turn to head off to the markets at the crack of dawn on Saturday mornings, armed with our specially made collapsible shopping trolley, a pen and notepad to record the prices, and our allotted $60 in cash. Each week brought with it some surprise items and, depending on who the shopper was, the surprises ranged from a share of a box of quinces to a similar quantity of parsnips… or capsicum… or zucchini or… whatever seemed like a good idea at the time. Being part of this definitely broadened my family’s eating repertoire considerably and taught them just how many ways I could disguise zucchini!

 I confess that I initially found the market experience quite confronting. The determination with which people set about their shopping was impressive, the jostling and competitiveness unnerving, and the need for rapid mental arithmetic a challenge. It took several visits for me to get a handle on how to select the best buys and on how to manage the vendors in order to get the best service. In those days I noticed that many market goers were from Vietnam and China; as time passed there were more people from the Philippines, then from Middle Eastern countries, then Africa – a reflection of the changes to Australian migration policy, no doubt. These days it’s much harder to pick an ethnic trend, the markets having become a multicultural microcosm in action.

Over time the numbers in our co-op have diminished. Families have grown up and moved on, with the result that we diehards go to the markets less frequently. Since we’re down to two groups of people, we now take it in turn go every three weeks instead of weekly. This makes going more of a novelty and, on our turn, we now choose to go a little earlier and incorporate other outlets into our market adventures.

Our first stop is usually the fish market, where great crates and crates of fish stare up at me accusingly with their googly little eyes as I sneak past. Even with plastic gloves on, handling whole fish is not something I do willingly. The stench of fish, the slippery floor, the occasional splash of fishy-goo on my feet – all of this is highly unappealing. The meat shed next door is next, where the sheer expanse of raw meat is unsettling in a different way. Bags and bags of vacuum packed beef on trestle tables, piles of ubiquitous bones lurking menacingly in giant crates, the band saw singing tunelessly in the background and the queue to pay wending oh-so-slowly through all this is tough going on an early-morning stomach.

In due course we stash our assorted purchases in a cooler box in the car, then head across to the much larger veggie markets to face yet another throng of people, more jostling, more queues, more toting of heavy boxes. So why do it? Very simple: the price difference between the markets and a fish vendor, butcher or suburban veggie store is significant. Our most recent market haul included frozen fish fillets (hoki) at $5/kg, fresh trout – googly eyes and all, salmon steaks (we have a house guest who can’t eat red meat), many kilos of beef mince and ox heart at remarkably low prices (for the dog and cats), stir fry beef strips and a couple of roasts (because we still eat red meat sometimes!), cherry tomatoes ($5 for a huge box of these – the pick of the week), red capsicum, pears, nectarines, corn, potatoes, zucchini, cabbage, watermelon and some very tasty freshly-picked prunes. Our fridges and freezer are bulging at the seams and we’re set for fresh food for the next three to four weeks.

I remind myself of this every six weeks when I roll out of bed at 5.30 on a Saturday morning, wondering if it’s really worthwhile. From a both a future planning and cost point of view it is absolutely and always worth the occasional early morning and a bit of shoulder bumping from strangers. It’s also fun, in a weird sort of way – and last time I was there the coffee stand was open and the (charming) barista charge me $1 less than the standard price for a cuppa just because she liked my accent and I smiled at her. Win! 🙂

Procrastination – or the hunt for perfection?

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At what point does the seemingly endless round of editing and getting people to read your manuscript become self-defeating? The objective, no doubt, is to refine the manuscript so that the best possible product reaches a publisher or, in my case, potential publisher. Somewhere along the line, however, this quite possibly ends up sliding towards nitpicking, navel gazing and – essentially – procrastination.

A friend of mine has a simple mantra in life, one that’s borrowed without shame or compromise from the corporate world: just Do It! I admire her for this enormously and am often slightly envious at the capacity she has to live up to those words. She’s a great example to her many students and, indeed, to me. So whenever I start to debate the finer details of syntax, grammar, sentence construction, paragraph length and so on for too long, I try to haul myself back from disappearing down that rabbit hole and try to keep a sense of perspective. I remind myself that, whilst correct spelling, appropriate grammar and the position of a comma or apostrophe are all very important, so is finishing a product and getting it out there. Finding the balance between procrastination and a gung-ho attitude is the key to just doing it whilst doing it right.

In that spirit, I tidied up the final details of my epic tome this weekend – adding and captioning some photographs and scanned images – and have sent it off for some final line editing. Are these edits really necessary? Probably not, but I’m pedantic enough to want to be sure that the product I take for professional assessment by a publisher is indeed the best that I can produce. To an extent doing so will make rejection tougher than if I knew that it still needed a lot of work, but at least I won’t castigate myself unduly for not having done a good job upfront – whatever the outcome.

I actually have no idea how long other writers take to edit and tidy up their manuscripts prior to submission. My only benchmark is my thesis – and that took an awfully long time, partly because reference checking is exacting and very time hungry. This round of editing (by no means the first) started in September last year. Given that December was a write-off, that still means that this is the fourth month of nitpicking, of checking for consistency and formatting, along with everything else.

Things I’ve done that have worked:

Changimageing the font and colour of the text. This makes me actually read every word, rather than letting my eyes slide over them and not see typos. This is a real pro tip, by the way 🙂

Printing out a hard copy and reading it as though it’s a book by someone else – and being ruthless with a red pen whenever I find an error.

Reading sections out aloud to myself, since this often shows me where the errors lie more clearly than anything else does – particularly where the commas should (or shouldn’t!) be.

Things I’ve done that haven’t worked: Procrastinate. Yup, that’s about it really.

So – onwards (to victory, and beyond!). I await feedback from a couple of people and must then knuckle down and submit the manuscript as a book proposal to local publishers. Exciting times…

Wishes

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When you were a kid, did you ever wish for something? I mean really, really wish for something – wanting it so badly that your teeth hurt, that you thought about it all the time, that it felt like nothing else mattered? I’d guess most kids do and that the things they long for are as varied as the day is long.

What I really wanted was a bicycle. I had a push scooter, which had served me well, but I was eight years old and felt it was time for a proper bike. I longed for one like my older brothers had, one that was all mine. It turned out that Santa (aka my Mum) was paying close attention, because that Christmas there was a bike under the tree and it had my name on it. It was exactly – exactly – as I’d imagined it. It was shiny and new and black and said Raleigh on the side. It had back pedal brakes and a soft saddle and, most importantly, there were no trainer wheels anywhere in sight. I doubt that any Christmas before or after brought with it such a rush of joy, of fulfilled expectation and delight.

As a parent I duly became Santa’s minion and kept my ears pealed, wanting to be able to create for my children that same sense of wonder and joy. I wanted to be perceptive enough to understand what they really wanted, the things that were core desires rather than whimsical interests in the popular toy of the moment. In many instances I was successful, but in one there was an epic fail.

By the time my daughter was almost six years old she had clearly articulated her firm desire to have a cat of her own. Specifically, she asked if she could get a kitten for her sixth birthday. After giving the logistics of this some thought – we already had three dogs, two guinea pigs and a male parental unit with a cat allergy – I came to the conclusion that it simply wasn’t practical. To soften the blow I suggested that we waited until she was ten, by which stage she would be old enough to feed and look after the cat herself and it wouldn’t just become yet another pet for me to maintain. This sounded reasonable to her and we agreed to do that.

What I didn’t take into account was her tenacity or her patience – she never forgot. As every year passed she’d remind me that she was now one year closer to being ten – and thus one year closer to getting her kitten. She didn’t nag or whine or fuss, just reminded me – in case I’d forgotten…

What none of us took into account was that we would end up relocating from Johannesburg to Perth or that Australia has (and had) one of the strictest set of quarantine regulations in the world. To import a dog or cat into Australia at the time was not only eye wateringly expensive, it also involved lengthy quarantine periods, both pre-export in South Africa and after arrival in Australia. This meant no kitten after all, since it would have to be rehomed when we emigrated – and that, I was told, was definitely not an option.
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In the end it took a total of 27 years for the kitten dream to be realised – and it’s been a bittersweet joy to watch my no-longer six year old with her kittens, knowing that she’s missed out on so many years of pleasure, so many years of purring. I continue to marvel at her capacity as a child to understand and accept my inability to live up to that one promise, so glibly made and so tenaciously remembered.

Does delayed gratification enhance the pleasure one takes in the rewards later? It turns out that the capacity to delay gratification is widely considered to result in more successful outcomes in one’s personal and professional life, in health and in finances. It develops willpower – or what my Mum would’ve called strength of character. This does make me wonder what might have happened if I’d had to wait that many years for my bike…

Growing things

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I was sitting outside the other day and I noticed just how many passionfruit are hanging on the vines. There are more than many – perhaps even many-many! I’m starting to think along the lines of passionfruit sorbet and pavlova and suchlike and really looking forward to harvesting some of the garden produce. Actually, come to think of it, the plum tree is also pretty laden down with fruit and so is the grapefruit tree and at least one of the olives trees. It’s only a matter of time before we’re knee deep in preserves, pies and chutneys – again.

Little did we know when we planted our first three fruit trees just over a decade ago that we’d end up with our own urban orchard. A quick count tells me that we have somewhere around 20 productive trees or vines: blood orange, calamondin, finger lime, three passionfruit vines, a bay tree (in a half wine barrel) and two grapevines (just planted) at the back. Then our original three: the ruby blood plum, Tahitian lime and pink grapefruit around the side of the house, along with an ornamental(ish) plum (which appears to fertilise the other plum), an olive tree and a blueberry bush. Moving to our (not very large) front garden, we have a black cherry, a lillipilly, two miniature apple trees, another olive and a cumquat. Oh, and a pear tree (also in a half wine barrel) and another bay tree (ditto).

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What were we thinking? Or, more to the point, what was I thinking?! Every time we’ve done any serious work in the garden (redoing reticulation, putting in a small retaining wall, replacing the fish pond), I seem to have  had a rush of blood to the brain and headed off to the local nursery / purveyor of fine fruit trees. Sometimes I just wandered in there to  pick up some essential item relating to the current project… but the outcome is always fairly predictable: we suddenly need to find a space for yet another fruit tree!

Since we also have three raised garden beds for growing vegetables – and since I find seed propagation only intermittently successful, this also requires the occasional stop to select seedlings and, since I’m there…

I guess some people shop for yet another pair of natty high heels, others for that perfect piece of jewellery or technology… my weakness appears to be plants, specifically fruit trees. As long as I don’t go near the nursery section of the local hardware store or – even worse – happen to stop in at the more well stocked nursery, conveniently on my way home from work (if I take the long way home), then all is well.

So what is it about gardening, about planting a tree and watching it grow and, in time, become productive that has such appeal? Part of it is that work/home life tend to be busy, time is perennially at a premium and stress piggybacks all too easily on top of all that. So I find it relaxing to actively take time to potter around in the garden, to plant and trim, prune and mulch. The simple acts of watering the veggie garden and picking and eating a cherry tomato while I do so, of throwing the windfall fruit to the chickens and of noticing how much things grow day by day – these are amongst my meditative practices. They replenish my chi and make my world a better place.